So, why would you spend money on outsourcing when you are perfectly capable of doing it yourself?
Think about how much time it takes to market your business each month. Assuming it takes ten (10) hours per month to write, edit, design, and deliver the monthly Ezine (electronic newsletter) and another twenty (20) are dedicated to doing the same for your articles, company blog, participating in social networking sites, and research. Finally, you have client servicing and follow-ups, desktop publishing, event marketing, and not to mention, continuing education left on your to-do list that can easily suck up fifty (50) hours each and every month!
You've just used half of your time on marketing. Here is what these numbers equate to when speaking in terms of cold, hard cash:
First, calculate how much your time is worth. If you do not charge by the hour (as most of you do not); substitute your yearly salary1 to determine an hourly rate ($36.27/hour2 will be used in the following example).
Next, determine how much you "spend" on marketing. This amount is determined by multiplying your hourly rate by the total hours used on outsourceable projects. Using the assumptions above, one could spend up to $145/day2, $725/week2, or $2,902/month2, which is the "money spent" on projects you worked on. BMC can complete those same projects for far less—all while eliminating your lost time, money, and energy.
Now ask yourself, would you rather "spend" $2,902/month, or use those 80 hours each and every month for further developing and improving your business? You can now refocus your energy on reconnecting with clients, forming new partnerships, and who knows—maybe even taking that much needed and well-deserved vacation.
BMC can decrease and in some cases, eliminate, several of the monetary and non-monetary costs associated with having employees. They include:
|Overhead costs (computers, office space, phones)||Eliminate non-productive hours|
|Salary expenses||Eliminate personnel/HR/political issues|
|Employment taxes||Increased productivity and efficiency|
|Benefits expenses (vacation, sick, 401(k), healthcare)||Increased competitive edge|
|Insurance (LTC, disability, workman's comp)||Decreased need for supervision|
A marketing manager's annual salary averages around $108,65033, which does not include benefits such as health care, vacation and sick pay, 401(k), parking and tolls, taxes, and/or life insurance. As a business owner, you should expect to pay an additional 30% ($32,595) for those overhead costs. S.M.A.R.T. Consultants are independent contractors who customarily do not bill you for taxes, benefits, insurance, or any other employee related expense. Hire BDF Marketing Consultants and instantly save yourself over $32,000!
Two significant factors in calculating other types of savings are non-productive hours and wasted time. According to CNNMoney.com, employees spend 2.09 hours per day doing things other than work. Business owners are picking up the tab for personal errands, phone calls, socializing, late/early arrivals, doctor appointments, Internet browsing, and the ever-so-popular (and addicting) Facebook. Plan on including these "costs" to your bottom line and you are now looking at an expense of almost double of each full-time employee's annual salary.
BDF Marketing Consultants is able to save you money by removing all of these distractions and overhead expenses as you are billed only for time spent on your project(s). Additionally, you are no longer financially responsible for office space, computers, telephones, Internet, printers, office and kitchen supplies, or even a water cooler. Say goodbye to unexpected expenses and unnecessary stress!
1 According to CBSalary.com Realtors earn $75,448/year and Insurance Agents earn $52,611/year (national average)
2 Calculations based on Realtors' annual salary as provided by CBSalary.com
3 Marketing Manager's salary provided by CBSalary.com
Creating and maintaining a successful business takes a significant amount of time, energy, and money—along with dedication, hard work, and a solid marketing plan. Unfortunately, the process of becoming successful may overshadow some of your more lucrative tasks—tasks only you can perform. BMC wants you to focus on those money-makers and leave the rest for the S.M.A.R.T. Consultants to tackle.
A prime example of such time-suckers is social media marketing (social networking). This essential and cost effective means of marketing will cause:
Along with social networking, there are so many daily tasks that can easily consume most of your day. You become backed up—then comes working late or risk running behind. Why put yourself through all of this stress? There is no sense in sacrificing precious time with friends and family, your health, and overall sanity on jobs others are perfectly capable of completing.
Your simple solution—Hire BMC and outsource those tasks today!
Realtors—Are you tired of trying to keep up with all of the office work and marketing while you should be out selling houses? Let BMC take over those tasks so you can regain that time and energy, and, in the process—your sanity!
Social networking has become fundamental to the overall success rate in the real estate industry. No matter how tedious and time-consuming the process becomes, you should be present on the same social sites as your clients. However, you can end up spending countless hours on the hundreds of sites out there and end up consuming way too much valuable time. BMC will setup new accounts, post, update, and manage your listings, and then provide you with weekly status updates on each of your listings—all while saving you at least an hour each and every day.
What are some advantages of social networking for the real estate industry? How can you benefit?
BMC can also take over other marketing and administrative tasks. Use a S.M.A.R.T. Consultant to design and distribute your weekly newsletter or to monitor and maintain your client database. How about using BMC to prepare a comparative market analysis? Could you use an extra set of hands coordinating open houses1 or taking photos? Besides these, there are numerous other ways Realtors are using [unlicensed2] agencies—schedule a consultation today to discuss your options
Finally, do you find yourself backed up with all kinds of time-consuming research projects? Ashley is BMC's go-to-gal who can complete the research needed to finalize those outstanding projects. Her intent is to provide you with the most up-to-date information available so you are presenting accurate data to your clients.
There are so many ways BDF Marketing Consultants can assist you with on a daily basis. Check out this report3 on all the ways Real Estate Agents are utilizing their outsourced agencies. Contact BMC if you see something you'd like them to complete.
1 Except, by law, in Missouri
2 Link to list of duties that unlicensed assistants can perform—state specific. Source: teamdoubleclick.com
3 101 Ways the Real Estate Industry Uses a Virtual Assistant (pages 13-36). Source: teamdoubleclick.com
Insurance Agents—Are you looking for a better way to streamline your back office? Would you like someone to take over the underwriting and policy servicing for your clients to allow yourself more time to pursue new clients? Contact a S.M.A.R.T. Consultant to discuss which services would be most beneficial to your company.
Social networking has become fundamental to the overall success rate in the insurance industry. No matter how tedious and time-consuming the process becomes, you should be present on the same social sites as your clients. However, you can end up spending countless hours on the hundreds of sites out there and end up consuming way too much valuable time. Let BMC set up your accounts, maintain and monitor your sites, and post comments, industry news, or any other useful tidbits—all while saving you at least an hour each and every day.
What are some advantages of social networking for the insurance industry? How can you benefit?
Becky is BMC's Chief Marketing Officer (CMO) and owner whose professional career includes ten (10) years of insurance experience. She is more than capable of managing your underwriting, policy servicing, and any other tasks you don't have the time (or desire) to complete. She will keep your back office running smoothly, act as the liaison between yourself, your clients, and the insurance company, and do it all with little to no supervision—allowing you that much more free time to utilize your talents elsewhere now that you won't have to worry about micromanaging anyone.
Shelly is Director of HR and Administration. She comes to BMC with nearly 18 years of experience in a corporate setting. Shelly is familiar with working virtually, is a pro at time and task management, and is highly organized. Trust her with all of your administrative tasks, word processing, contact management, email marketing, reminder services, client follow-up, and much more.